Since visiting the Tea Appreciation Society website, my mind has been focussed on the good traditional Cuppa. One thing I did think was that like so many other industries, advertising tea must be quite hard as there is not a lot that differentiates one brand from another. Yes there is the factor of brand loyalty and that people generally can tell which they prefer out of makes, but as a whole, advertising one brand of tea so that it stands out significantly against another is not an easy task. Having said that, it wasn’t difficult to remember tv adverts and marketing slogans that I liked, so the agencies out there can’t be doing too bad a job.
Here are some of the adverts that I am sure everyone knows and the lines that go with them. When you think that they all are basically marketing the same product, it’s amazing to see the different roots the campaigns have taken.
Twinings, “Blended to make every day a little better”
Typhoo “ You only get an ‘OO’ with Typhoo”
Tetley Extra Strong “For those who like their Tea with a bit of muscle” / “Everyone’s cup of tea”
PG Tips, “Put the Kettle On”
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