If you look at the covers above, they are all remarkably similar in layout, typeface selection and style (if anything they fall into the magazine cover trap of being too crowded). In fact apart from the image on the front, the only thing that really differentiates the covers is the colour scheme. I have known a few magazines to have a palate of colours in which the title is selected from, but here the colours appear to be taken according to what fits the image best.
The same can be said for the inside of the magazine. Below are three articles from different issues, in all of them the way that both the title and subtitle colours have come out of the main photo or theme is striking.
Whilst this may not be a truly fascinating and innovative aspect to design, I have noticed that when you are flicking through the pages, none of the spreads seam to clash or compete. They are all designed in the way that is most appropriate for the photo or subject matter. As I said other publications have done a similar thing in the past, however, in this case it really works without diluting the appearance of the magazine. As with the covers, you could take off the title and still tell that they are part of a set, the colour is not needed to reinforce this. Even though it is a small thing, it has made me realise that in something like a magazine or brochure; it is less important to have a set of ‘brand colours’ and more that each page looks appealing and well designed.
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