Brylcream, Effortless

I have just seen an advert for Brylcreem on TV and surprisingly it has not yet found it’s way onto you tube. It is a clever sequence advert that whilst it shows the product, it doesn’t specifically focus on this. Instead as Honda, Skoda and many others have famously done, it sells an idea; this time the concept is “effortless”. I think this is likely to work well, obviously it is hard to predict the success of any campaign, but given the music, the style and idea, it will go down well with it’s target audience.


The advert can be seen on their website http://www.brylcreem.co.uk. This incidentally is one of the best websites that I have seen for this young but broad target audiences. The style is contrasting to the advert but there are small things like the sketched old style tv and the competitions that they have run to get the public’s take on the concept ‘Effortless’. I really hope that this is a success as it is one of the better pieces of marketing I have seen targeted at the student type age range in the past few years.