I came across this roundabout a few days ago when I was driving into Rugby. You see a lot of signs such as Welcome to .... or the odd sculpture occasionally, but for some reason this just made me smile.
I like the fact that it is a sculpture made of shrubs not simply plants arranged in a pattern. Its such a simple form of brand awareness but given the fact that it is on one of the main commuter routes in the area, I imagine it would be successful. It made me wonder how many other companies could do something like this. Martin highlighted in his blog that there is so much "dead space" surrounding us and this in my opinion is one area that could be used effectively.
