Lloyds TSB Advert

I like this advert and concept. Its something that doesn't necessarily relate to the bank until you see the end. I like this technique, in a similar way to the Alfa advert someone commented on in their blog last week, it allows you to be pulled into the visuals and music. By the time you get to the end you are actually quite curious about what it is promoting. The animator Marc Craste has created a really stylized scene and characters. It flows well and doesn't over complicate things. Its an interesting direction for a bank to go in but one I think that is quite successful.