I found these adverts in a magazine the other day. The main thing that stood out to me was the way they had created and laid out the typography. The text itself, whilst good, doesn’t in my opinion live up to the interesting way that they have created it. It reminds me a bit of our first year type poster project. It makes you realise that even when the strap line or even concept you have sometimes may not be the strongest, you can make even a weak idea look effective. I would like to see how well this idea would translate into a TV advert for example. It would be interesting to see if it is as effective or striking in a moving image.
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