I found this when I was looking to see if Skoda had made it’s “Full of Lovely Stuff” advert into more of a campaign. Although the website may not be the most flashy or impressive from a purely technical design point of view, I like the way that they have played on the success of the original concept and constructed the site around that. Because of the buzz that has followed the advert itself, many people wanted to know about if it was really constructed, how long it took, how they did it etc. The website seams to have more information on how they filmed the commercial rather than the technical specification of the car.
It is clear from the way that this advert was targeted that they were aiming for a different type of customer, one that is probably less worried as to its 0 to 60 speed and more wanting “just a car”. I think this is conveyed in the way that the website is laid out. It is not over complicated and has been done in a way that suggests the company is having fun and not taking itself too seriously (which brings it nicely back to the “full of lovely stuff” line).
The other thing that they have done quite cleverly is to make sure every part that you view has at least test drive link. I that Skoda in this case is good example of a company trying to differentiate itself in customer’s minds.
3 comments:
True, Skoda needs to update the image and this campaign has been an excellent attempt. I guess only time will tell if they are succefull or not but I would be suprised if their sales didn't climb this and next year.
Thanks for sharing!
I really like the whole Skoda revival! First with the ironic TV promotions where people would run away from the garage... then with the cake... and now, have you seen the new Skoda ad for the 'Roomster' where the car factory makes loads of noises? ... it's really funny!
Skoda's are actually a really good, reliable and very well valued car and I think that their concepts and tactics on advertising the cars are different to any others which is good to see when all car ads seem so similar these days!
Skoda have always been pretty 'off-the-wall' with their advertising. I like this. Someone commented "what a waste of cake" when they saw the TV ad, but that's missing the point. A cake the size of a car is awesome. And this website is cool as well, a good way of reinforcing the TV campaign.
Considering they just make rebranded VW Golfs, Polos and Passats, Skoda aren't doing half bad.
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