Sadly this one passed me by at the time but I have just come across it on the internet.
Like other successful adverts it takes uses imagery that millions of people know (in this case it also uses a the song), the fact that it is familiar normally makes you more likely to pay attention and therefore makes you more likely to remember it. Aside from that, I just like the innocent yet amusing lyrics. Although it is only the end of August and therefore a bit premature to be thinking of christmas, it does strike exactly the right tone of voice for both the target audience and the time of year it was released.
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