Sky Movies Advert,

I remember reading earlier this summer on someone's blog (I forget who) that the city of Sao Paulo in Brazil was going advertising free. I was really curious about the effect that this would have on the cityscape at the time, but shortly forgot about it and didn't look into it again until I came across this advert by Sky Movies.



I think its a great example of a company making the most of the surrounding area for their own purposes. I wonder how long it was before the advertising guys at sky realized that by filming a series of short clips in the already advertising free city they could use it to create a commercial that fitted in with what they wanted. On the other hand, one thing I did wonder was how the governors of Sao Paulo reacted when their efforts to remove all advertising, was used to create the exact thing they were trying to wipe out.