(image from innocentdrinks.co.uk)
I came across this on the Internet the other day. I had been aware of the whole environmentally friendly, compostable materials push by consumers; but had not actually heard of many but the major supermarkets using this as a feasible alternative.
The first thing that struck me was that it's the sort of thing that would have worked well with many of the Bottled water vs. Tap water projects last year. It is obviously a very practical alternative to the standard material PET and would be reusable in the same way as standard water bottles. Yet it has the added bonus of being compostable when its no longer required therefore reducing it's environmental impact.
As far as I am aware this eco-friendly drive has been going on for a while with regards to packaging and this is just one of a number of solutions companies have come up with.
The second thing I liked was Innocent Drinks overall statement on recycling:
'We have managed to get our plastic smoothie bottles to 50% recycled plastic (we're working on the rest)
As has been discussed many times in the past, this is a brand that is very clear about what it stands for and the image it wants to portray. It does this very well and is probably the company I admire the most for it’s overall feel and advertising.
3 comments:
I agree that it would have worked well with the tap vs bottle but at the same time this is what the innocent brand is about, its how they get there messages across. I dont think it would have worked as succesful with the water projects, the idea was to promote tap over bottle.
But none the less positive to see that companies are trying to do something about reducing the amount of waste produced by there products, this should happen more with food and other products too - there is too much packaging waste, and not enough recycling.
I think that the Innocent Smoothie brand are really trying to push peoples awareness of the amount of waste, we as consumers are throwing away on a day to day basis.
Due to Innocent being a fashionable brand, I feel that they will help to make recycling fashional aswell...If people combine these things then we will really be helping the environment...It makes you look a lot more at other food products and how so much is over packaged.
does anyone know where to get those bottles
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